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The detergent powder, Nirma is positioned on the plank of economy, and it is positioned for a price-conscious segment of the detergent users. 6.12 PRODUCT POSITIONING TECHNIQUE There are certain brands and companies which occupy a dominant position in the consumer's mind, on account of the distinction that the brand or company has already ...

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Nirma Washing Powder ::... This product created a marketing miracle, when introduced in the domestic marketplace. In 1969, when the detergents were priced so exorbitantly that for most of the Indians, it was a luxury item. Nirma envisioned the vast Fabric Wash market segment and sensed a tremendous potential therein.

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Impact Powder, Impact Smart Wash, Indian Detergent, Impact Detergent Powder, Detergent, Ariel Detergent, Surf Excel Detergent, Tide Detergent, Wheel detergent, Rin detergent, Nirma Detergent, Ghadi Detergent, Ghari Detergent, Surf Excel Easy Wash, Surf Excel Quick Was Bibgro Pvt. Ltd. is a direct to customer grocery brand in Bhubaneswar, Odisha.

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Indian Ad-age: How a jingle made Nirma sabki pasand! In the 1970s, the Indian washing powder market was dominated by Hindustan Lever Limited (HLL) and its Surf was pretty much THE detergent powder to use. That changed with the emergence of a washing power called Nirma. Nirma washing powder advertisement played a key role in one of the biggest.

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Apr 04, 2018·This is the story of a man who was the son of a small farmer, Mr Karsanbhai Patel. In the year 1969 Mr Patel stepped into the market with a clear vision to sell detergent powder at very low cost. He was a science graduate and was trying to mix soda ash with a few … Washing powder Nirma! Washing powder Nirma! Read More »

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May 25, 2009·Washing Powder Nirma. Agency: TapRoot, India. Posted by Unknown at 11:52 AM. Labels: ad blog, Advertisng Blog, Indian Commercials, Nirma New Commercial, Nirma underwater, TapRoot India, TVC, washing powder Nirma. ... This is very amazing advertising video. February 27, 2016 at 12:06 AM Unknown said ...

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3. We are Hindustan Unilever Limited 85+ years of heritage in the Indian market ~ 4,500 distributors across the country The company was renamed in June 2007 to ³Hindustan Unilever Limited´. Yes, but there are other cases where corporates have only one brand say Nirma earlier had washing powder with a tagline of "Sabki pasand Nirma".