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Nirma Limited - A name trusted in every household across India with decades of experience, Nirma offers quality products ranging from cosmetics, soaps, detergents and salt that fit into life, making it simple and effortless.

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History. In 1969, Dr. Karsanbhai Patel, a chemist at the Gujarat Government's Department of Mining and Geology manufactured phosphate-free synthetic detergent powder, and started selling it locally. The new yellow powder was priced at ₹3.50 per kg, at a time when HLL's Surf was priced at ₹13. Soon, there was a huge demand for Nirma in Ruppur (), Patel's hometown.

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Feb 04, 2019·The washing powder was doing fairly well in Ahmedabad so Patel invested a little money in a television advertisement. Advertisement The catchy jingle—which stated that Nirma was “sab ki pasand”(everyone’s choice)—and the girl in a frilly white dress, became an instant hit.

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Jul 11, 2016·Founded in 1984, Nirma’s detergent powder started giving marquee brands a run for their money within a few years. For the past five decades, Patel has steered Nirma as a household name. After losing his daughter in a car accident, Patel immortalised her pet name ‘Nirma’ as India’s leading detergent, soda ash and education brand.

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